 New Idea, a division of AVCO, sold electric lawn and garden tractors in the mid-1970s in the United States. New Idea was a farm equipment manufacturer notable for their manure spreaders. In 1974, New Idea began selling re-branded lawn and garden tractors manufactured by General Electric. The venture was short-lived as GE sold production to Wheel Horse in 1975, and New Idea liquidated their inventory by 1978. New Idea was later merged with White and then combined company was purchased by AGCO in 1993.
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